Last month Starbucks Consumer Packaged Goods announced it would be adding coffee from Mount Rameleau in East Timor to be part of its “extraordinary new single-origin coffee” line sold exclusively in super markets. Timor-Leste, known often in the west as East Timor, is an island nation straddling the Indian and Pacific Oceans. The population of 1.2 million people only became an officially sovereign nation in 2002. For a nation this size and this new to be afforded the global branding power of Starbucks is potentially a huge boost for the economy, tourism and global market awareness.
Photo: Starbucks Coffee Company